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Tuesday, July 17, 2007
Travelers Advantage Moves Up Travel Weekly Power List

Ranks 19th overall, 10th Among Leisure Travel Firms

NORWALK, Conn. - July 17, 2007 - Travelers Advantage, a leading national travel company, has jumped eight spots to break into the top 20 on the 2007 Travel Weekly Power List, a prestigious annual ranking that selects the top 50 companies in the travel industry based on total annual sales revenue.

Travelers Advantage ranked No. 19 - and came in at No. 10 among leisure travel agencies - and shares the spotlight with such industry luminaries as American Express, Expedia, Travelocity, AAA Travel, Orbitz and Priceline. The company placed No. 27th overall, and 9th among leisure agencies, in the 2006 Power List.

There are more than 20,000 agencies in the $1.3 trillion travel and tourism industry.*
Travel Weekly, in introducing the list, said, "If power is action, then the nation's top travel sellers are an active bunch. The number of agencies topping the $100 million mark in annual sales has climbed, and they're riding on trends that show no sign of stopping. Travel Weekly, went on to highlight the powerhouses in leisure, including Travelers Advantage.

"We are honored to be chosen for this esteemed list of the biggest and best companies in the travel industry," said Leslie Downey, director of Travelers Advantage and TravelersAdvantage.com. "As we begin our 22nd year in business, this gives us even more to cheer about as we continue to move up the list in ranking as we are able to consistently offer our members great service and great rates".

Since 1985, Travelers Advantage has established itself on the leading edge of the leisure travel market in the United States, serving millions of members, and delivering millions in cash bonuses to travelers worldwide.

"As a leading travel company, with leisure being our core business, we are pleased to have moved up eight spots in this year's Power List," said Tom Rusin, president and CEO of parent Affinion Group North America. "For nearly 25 years we have offered a valuable travel club solution that saves members money and allows them to book travel whichever way they prefer, online or via telephone - a major consumer preference over the years."

Travel and Tourism generates $1.3 trillion in economic activity in the U.S. every year, according to the Travel Industry Association of America. That equates to $3.4 billion a day, $148 million an hour, $2.4 million a minute and $40,000 a second. There were 1,992 million person trips (one person traveling 50 miles - one way or more away from home and/or overnight) in 2005, and a full 84 percent of those trips were for leisure travel. Top travel activities are shopping, attending social and/or family event and outdoor activities.



About Travelers Advantage

Members of Travelers Advantage (www.travelersadvantage.com or 1-877-841-1335) can save money on air travel, cruises, car rentals and accommodations, as well as earn five percent cash back on eligible travel booked with preferred providers through the service. Membership in Travelers Advantage can be enjoyed during the first month for only $1. The trial membership can be canceled at any time during the one-month trial period by calling toll free and owing nothing further. Unless the member calls to cancel during the trial, the membership will be extended automatically for an entire year at the $99.99 annual fee and automatically renewed annually upon expiration at the then-current annual fee, billed to a credit card account, without the member having to do anything further. Additionally, members may call toll free to cancel at any time and receive a pro-rata refund of their then current membership fee. Travelers Advantage is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.



About Affinion Group

Affinion Group, www.affiniongroup.com, is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 5,200 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation which administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,000 employees throughout the United States and in 14 countries across Europe.



* There are more than 20,000 travel agencies in the American Society of Travel Agents and its affiliated organizations. The travel and tourism industry is a $1.3 trillion industry, according to the Travel Industry

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.

Media & Public Relations Inquiries: Michael Bush  mbush@affinion.com  (o) 203 956 8038