NORWALK, Conn., Dec, 15, 2006 - Make your list and check it twice - the holiday season has arrived with a sleigh full of hot gifts for the naughty and nice.

"Shoppers searching to stuff the stocking with that perfect surprise have a greater variety of gifts to choose from than ever before," said Michael Lombardo, director of Shoppers Advantage, a member-based buying service. "You can find great deals on everything from the latest leading-edge electronics and stylish home furnishings to sparkling jewelry to that perfect child's gift that's the envy of the neighborhood."

Shoppers Advantage - always seeking to deliver higher customer value - even secured a limited supply of one of the hottest games of the holiday season, the PlayStation 3.

On the heels of the strongest holiday season in five years, retail sales are expected to increase 5 percent over last year, bringing total holiday spending to $457.4 billion, compared with $435.3 billion in 2005, according to the National Retail Federation. The average shopper is expected to spend $791.10 this holiday season, up from $738.11 last year. Furthermore, shoppers will take advantage of sales and discounts during the holiday season to spend an additional $99.22 on themselves.

Santa's helpers at Shoppers Advantage are doing their part in spreading the holiday cheer, too, and have cobbled together the hottest gifts in the land:

• Electronics:
  
  
  
  • Big Screen TV's (LCD/Plasma/DLP) … Prices continue to drop, they offer amazing picture quality - and you can transform your home into a virtual theater.
    
  • Cameras and Digital Video …New versions sport even higher resolution - and 5-6 mega pixels are the value entry point. Digital video allows you to record right onto DVD media. The latest generation of cameras is more compact and offers greater resolution.
    
  • Computers … Today's models are faster, sleeker and boast lower prices - and they are continuing to evolve. Refurbished models offer outstanding value, especially for second or third generation computers. And the wireless home is finally here - simpler to install at low prices.
    
  • PDA's … are great stocking stuffers for the business professional, students and the highly-organized traveler on your list.
    
  • MP3 Players … These keep Santa's elves rockin' around the clock and can be music to the ears of your family or friends. MP3 players are sleeker, smaller and have more memory than ever. Cool new accessories for the car and home are very popular. The sound quality is outstanding. Get in the groove during the holidays.
  
  
  
  
• Nostalgia:
  
  
  
  • The retro look is still in, so combine the best of today's technology, with yesterday's classic look. Appliances such as popcorn carts, cotton candy cars, corn dog cookers and more are all the rage! And don't forget retro stereos and electronics
    
  
  
• GPS: (Global Positioning Service) … Not only have they made Santa's job a whole lot easier, but they are the perfect gift for the gadget guys & gals in your life. They are small, priced right and portable, so you can take them on the go anywhere, anytime, and from vehicle to vehicle. Many contain detailed maps, driving directions, restaurants and popular destinations.
  
• Home For The Holidays
  
  
  
  • For the sports enthusiast … get a couch and recliner featuring your favorite NFL team logos and colors.
    
  • Game room fun … Consider talking dart boards, pool tables and skill stop slot machines.
  
  
  
  
• Kids … More than Visions of Sugarplums:
  
• Battery powered ride on toys - tractors, gators, four wheelers and more.
  
• Older kids - faster ride-ons. These include Italian style electric scooters, Mongoose electric racers, and remote control cars and trucks.
  
• Watches … choose from a great selection of watches from brands such as Movado and more.

About Shoppers Advantage

Shoppers Advantage (1-800-526-4848) is a leading membership-based, toll-free/online shop-at-home service, boasting the buying power of nearly two million members nationwide. Shoppers Advantage provides valuable benefits and low prices on an expansive database of high-quality products from more than 1,200 manufacturers, including popular name brands such as Sharp, GE, Hewlett Packard, Fisher Price and AT&T. Shoppers Advantage offers member confidence in buying with a 200 percent Low Price Guarantee (if a lower price is found within 60 days of purchase, Shoppers Advantage will refund double the price difference), 60-day product return policy if you don't like the product, and product warranty extension for up to two years while membership is active. Shoppers Advantage is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.

About Affinion Group

Affinion Group (www.affiniongroup.com) is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 4,500 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation that administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,600 employees throughout the United States and in 14 countries across Europe.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

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This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.