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Tuesday, January 31, 2006
Tire Tips from NASCAR Legend and Auto Club

Norwalk, Conn. (Jan. 31, 2006) - Now that the checkered flag has dropped on the racing and holiday travel season, many drivers are getting their vehicles in gear for 2006. NASCAR legend and AutoVantage spokesman Bobby Hamilton says it's a good idea to start at the bottom.



"On and off the track, I know how important it is to take care of your tires since they're the only thing between your vehicle and the road," said Hamilton. "The National Highway Traffic Safety Administration says underinflation is the leading cause of tire failure. And tire failure can lead to accidents. No one wants that. Whether I'm racing on the track or have my family in tow on the highway, a little tire maintenance goes a long way toward a safer ride."



Brad Eggleston, vice president of AutoVantage, said, "As we continue in the winter driving season, one of the best precautions is proper tire maintenance, which keeps your vehicle humming during the often hazardous winter road conditions. In addition to proper tire maintenance, AutoVantage helps you save money on winterizing your car, tune-ups and any necessary repairs for the changing seasons."


Hamilton says there are some simple tips to keep your tires in tow for a safer ride:



  1. Under Pressure: A tire doesn't have to be punctured to lose air. Tires naturally lose air over time. NHTSA advises checking the pressure in all your tires (even the spare) at least once a month with a tire gauge. Some circumstances may call for more frequent checks, such as before you set out on a long trip or if you've just traveled on uneven or bumpy surfaces.

  2. How Much Air?: NHTSA says your tires should be inflated to the psi, or pounds per square inch, recommended by your vehicle's manufacturer. This number can be found on a placard on the inside of the driver's side door frame, the inside of the glove box or trunk lid. Filling your tires above the recommended psi can affect maneuverability, make the ride harsher, and sometimes lead to loss of control and crashes. Underinflating can result in tire stress caused by overheating, irregular wear of tread, tire failure and sometimes loss of driver control and crashes.

  3. Time Matters: When you check your tire's pressure is almost as important as how often you check. To get an accurate reading, you should always check pressure when a tire is "cold." That has nothing to do with the temperature outside; it means when a tire has been sitting still. NHTSA says the optimal time for checking pressure is at least three hours after your vehicle has been driven. Even if you only drive your car around the block, the tire still needs to rest for three hours to get an accurate reading.

  4. Tread Test: Since tires are the only thing between you and the highway, you'll want to make sure your tires have the proper amount of tread. Many tires have tread wear indicator bars molded into the tread. If you can see a solid bar of rubber across the width of the tread, it's time to buy new tires. Also, you can do the "penny test" by placing a penny, Lincoln head down, into the tread groove. You need new tires if you can see the top of Lincoln's head.

  5. Rotation, Rotation, Rotation: Most manufacturers recommend rotating tires every 5,000 to 8,000 miles. However, some four-wheel drive vehicles require rotation even sooner, such as every 4,000 miles. When in doubt, always check your owner's manual.

  6. "X" Marks the Spot: Some tire manufacturers recommend all-season tires be rotated in a "modified X" pattern to help promote a more even and uniform treadwear pattern for all four tires. That means only the tires being moved to the drive axle are crossed to the opposite side of the vehicles. The remaining two tires are moved from the drive axle to the free-rolling axle, remaining on the same side of the vehicle. Ask a tire professional about other rotation strategies.

  7. Spare Your Spare: For a quick fix of an underinflated tire or flat tire, buy a small air compressor that plugs into your cigarette lighter. It costs about $20 and can be found in most auto parts stores.

  8. Goodbye Flats: Never change a flat on the side of a busy highway. Many tire companies are offering run-flat tires since studies show 70 percent of all drivers have had a flat at one point or another. Run-flat tire technology allows you to continue driving on a flat tire for many miles so you'll have a better chance to get off the busy highway and into a service station. A tire-pressure monitoring system alerts you when you have a flat.

  9. Take a Peek at Your Tires: It's important to visually inspect your tire's well being on a regular basis, too. Consumer Reports says consult a professional if you see cracks or cuts on the sidewalls. The magazine suggests replacing a tire at once if you see bulges or blisters, which signal potential weak spots that could lead to tire failure.

  10. Blowout Beware: If you experience a blowout or rapid loss of tire pressure, it's important to know what to do and what NOT to do. NHTSA says don't step on the brake and don't abruptly take your foot off the accelerator, the two most instinctive things to do. Both can lead to loss of control. Instead, stay calm and gradually release the gas pedal, correct the steering and continue to slow down and pull off the road once your vehicle has stabilized.


Bobby Hamilton, a spokesman for AutoVantage, is the 2004 NASCAR Craftsman Truck Series Champion after achieving four career NASCAR Winston Cup Series victories. He founded Bobby Hamilton Racing, which owns and operates three trucks in the NASCAR circuit.


About AutoVantage

Members of AutoVantage (http://www.autovantage.com/ or 1-800-876-7787) can save from 5 to 20 percent on car care at some 19,000 service locations, including participating AAMCO, Jiffy Lube, Meineke and American Car Care Center locations. AutoVantage also offers 24-hour nationwide emergency towing, roadside assistance, and lockout protection from its network of more than 10,000 emergency roadside assistance providers. Trip routing for maps and door-to-door driving directions across the U.S. are also included. AutoVantage is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.

About Affinion Group

Affinion Group is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 4,500 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation which administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,600 employees throughout the United States and in 13 countries across Europe.


About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.

Media & Public Relations Inquiries: Michael Bush  mbush@affinion.com  (o) 203 956 8038