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Friday, May 26, 2006
Spa Cruises Ride Wave of Popularity

For Best Seaweed Wrap, Hit The High Seas

NORWALK, Conn. - May, 26, 2006 - For the best - and freshest - seaweed wrap, go to the ocean.

As spa cruises surge in popularity, cruise lines are serving up the ultimate in luxury - full-service spa and fitness amenities to take you away on the high seas. From seaweed wraps and hot stone treatments to aromatherapy, Japanese silk booster facials and feng-shui, it's all yours while relaxing - and exercising - on your luxurious oceanic excursion.

If you think cruising is all about lounge chairs, suntans and midnight buffets, welcome to a new era of cruise ships. Today's cruises offer a comprehensive range of activities for health conscious travelers. Outfitted with state-of-the-art fitness facilities that include rock-climbing walls, tennis courts and professional gym equipment, cruise ships are well prepared to meet the high-energy demands of their active clientele. Plus, the onboard fitness specialists and qualified class instructors ensure a professional and personalized approach to exercise at sea.

According to the Travel Industry Association, more than one-fourth of U.S. Travelers - 24.7 million - tried to keep those extra pounds at bay by using a fitness center, gym or spa while traveling in the past three years. And the spa industry is the fourth largest leisure industry in the United States, according to the International Spa Association. Spas are popping up in health clubs, resorts, hotels, airports, malls and now on cruise ships.

"Spa facilities, treatments and fitness centers are the ultimate in indulgence and pampering on the high seas," said Leslie Downey, director of Travelers Advantage and TravelersAdvantage.com. "Vacationers seeking the unsurpassable, relaxing respite can jump aboard and melt away the stress."

But it's not all sweat and competition. Sailing the seas can be one of the most tranquil vacation experiences available, especially with the luxurious spa services offered on so many ocean liners. Guests can choose from a variety of therapeutic treatments like hot rocks, facials, massages and wraps. Not to mention expert attention for hair and nails. After all, there's nothing like a little pampering to revitalize one's mind and body.

So when it's time for the chocolate lovers buffet, go ahead and indulge. On cruises this invigorating you'll still feel - and look - fabulous in a bathing suit.
The experts at Travelers Advantages have jumped into the trend with the top spa cruises:

Celebrity Cruises' AquaSpa® & Fitness


Holland America Line's Greenhouse Spa & Salon

Cunard Line Featuring Canyon Ranch SpaClub ®

Crystal Cruises Spa, Health & Fitness

Royal Caribbean

Shore Excursions ... most cruise lines offer stimulating shore excursions that will allow you to get fit while taking in the scenery, including biking, hiking and kayaking, among other activities.


About Travelers Advantage

Members of Travelers Advantage (http://www.travelersadvantage.com or 1-877-841-1335) can save money on air travel, cruises, car rentals and accommodations, as well as earn five percent cash back on eligible travel booked with preferred providers through the service. Membership in Travelers Advantage can be enjoyed during the first month for only $1. The trial membership can be canceled at any time during the one-month trial period by calling toll free and owing nothing further. Unless the member calls to cancel during the trial, the membership will be extended automatically for an entire year at the $99.99 annual fee and automatically renewed annually upon expiration at the then-current annual fee, billed to a credit card account, without the member having to do anything further. Additionally, members may call toll free to cancel at any time and receive a pro-rata refund of their then current membership fee. Travelers Advantage is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.

About Affinion Group

Affinion Group is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 4,500 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation which administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,600 employees throughout the United States and in 13 countries across Europe.

* All rates are cruise only, per person, double occupancy and do not include non-commissionable fares and $19.95 processing fee. Travel services are provided by Travelers Advantage Services, Inc. State seller of travel registration numbers for Travelers Advantage Services, Inc.: California 20791-50 (registration as a seller of travel does not constitute approval by California. Travelers Advantage is not a participant in the Travel Consumer Restitution Fund); Florida: ST-36197; Hawaii: TAR-6223; Iowa: 800; Nevada: 2005-0034; Washington 602 493 651.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.

Media & Public Relations Inquiries: Michael Bush  mbush@affinion.com  (o) 203 956 8038