Spark Up The Grill, Dive Into The Pool & Jump Into Independence Day Celebration

NORWALK, Conn., June 29, 2007 - With the Fourth of July holiday right around the corner, it's time to fire up the grill, jump into the pool, tee up the golf ball and swing into outdoor entertainment, revelry and celebration.

The Fourth of July holiday beckons - and so to, does summertime - and the experts at Shoppers Advantage are exercising their independence to bring you the best in outdoor entertaining that will add spark to this year's celebration.

"Parades, parties, backyard barbecues, fireworks and family fun are the hallmarks of this exciting summer holiday tradition," said Michael Lombardo, director of Shoppers Advantage. "Make sure you have everything you need to add flair to this great American celebration."

According to the U.S. Census Bureau, more than 300 million U.S. residents will consume 150 million hot dogs on this patriotic holiday. (That's one hot dog for every two people). With more than 236 million pounds of fireworks used per year, according to the American Pyrotechnics Association, this mainstay to the Fourth of July adds an exclamation point to the festivities. And, American flag sales are surging as patriotism flourishes around this holiday - with more than $7 million in American flag sales per year, according to the Census Bureau.

As revelers prepare to celebrate, did you know that there are 30 places nationwide with "liberty" in their name - and Iowa boasts four - Libertyville, New Liberty, North Liberty and West Liberty? Five places have the name freedom, and Freedom, Calif., is the largest city bearing this name. There's even a place called Patriot, Ind., and American Fork, Utah.

With a nod to patriotism across America, Shoppers Advantage is joining the parade with the perfect July 4th entertainment ideas:

1. Spark up the barbecue … the tastebud-tingling aroma of grilled delicacies serve as the perfect centerpiece to a successful July 4th. Shoppers Advantage offers a full line of high-tech brand name grills such as Weber, Coleman and Ducane … and the Coleman RoadTrip Gas Barbecue Grill is perfect for outings to the park, beach or sporting events.

We also have Omaha Steaks and other Omaha Beef and Seafood products

1. Dive into the pool … Transform your backyard into a relaxing Independence Day oasis … Shoppers Advantage offers above ground pools from Heritage Pools in a variety of sizes up to 45ft by 18ft Oval pools. Add a dash of cool with a pool.


2. Made in the shade … After you have dined on barbecue and refreshed yourself in the pool, relax in the sheer comfort of the shade - screenhouses, canopies and awnings that keep you as cool inside as out. Add an outdoor fan to help cool you off.


3. Keep Fido cool … and your other pets, too, with a range of Shelter Logic covered outdoor pet kennels that feature UV protected, waterproof polyethylene fabric covers.


4. Catch the breeze … with a full line of bikes, scooters and bike trailers for the entire family. Name brands include Schwinn, Mongoose and Pacific Cycle.


5. Build your kids' imagination … with swing sets, playhouses and miniature jeeps from Fisher Price, Peg-Perego and Little Tikes.


6. Tee it up and swing for the green … with the latest golf equipment from Callaway, Taylor Made, Wilson and Dunlop.


7. Take a load off …Spice up your barbecue and make a splash with patio, pool and beach furniture from Coleman, Texsport and Lifetime.


8. Light it up … with the perfectly-placed outdoor lighting - including popular solar powered wireless lights that are all the rage this season.


9. Show your patriotic spirit … with a 16-foot American flag pole kit from Buffalo Tool. Dress up your home, yard or business with this aluminum flag pole kit that includes an American flag, brass ball, raising pulley and tie-down cleat.

About Shoppers Advantage
Shoppers Advantage (1-800-526-4848) is a leading membership-based, toll-free/online shop-at-home service, boasting the buying power of nearly two million members nationwide. Shoppers Advantage provides valuable benefits and low prices on an expansive database of high-quality products from more than 1,200 manufacturers, including popular name brands such as Sharp, GE, Hewlett Packard, Fisher Price and AT&T. Shoppers Advantage offers member confidence in buying with a 200 percent Low Price Guarantee (if a lower price is found within 60 days of purchase, Shoppers Advantage will refund double the price difference), 60-day product return policy if you don't like the product, and product warranty extension for up to two years while membership is active. Shoppers Advantage is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.

About Affinion Group
Affinion Group is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 5,200 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation which administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,000 employees throughout the United States and in 14 countries across Europe.

About Affinion Group
As a global leader with nearly 35 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing valuable loyalty, membership, checking account, insurance and other compelling products and services. Leveraging its expertise in product development and targeted marketing, Affinion helps generate significant incremental revenue for more than 5,300 affinity partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,300 employees throughout the United States and in 10 countries across Europe, and markets in 14 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more company and investor information visit www.affinion.com.