iPod Nano is hottest item on weekly Elf Alert gift rankings, followed by TomTom GPS devices, more iPods, Bluetooth headsets, Wii sports pack, cordless phones & digital cameras

NORWALK, Conn., Dec. 24, 2008 - Santa's helpers at Shoppers Advantage - a leading national online discount shopping service - are finishing their list and checking it twice for the last weekly Elf Alert of the season, a ranking of the hottest holiday gifts.  Tops on the list:  for the second straight week - and reigning Elf Alert champ - the iPod Nano.  In fact, all of the top sellers stayed the same going into the holidays.

In light of the economy, more cash-strapped consumers are comparison shopping and deal hunting, searching online to find the lowest prices on hot ticket items. With more consumers aggressively seeking low prices, the popularity of online shopping is rising. Shoppers Advantage is poised to see its orders rise this year, by providing low prices on hot electronics, housewares, appliances, toys, and everyday items.

To help track the hottest gifts - and best deals - this season, Shoppers Advantage has created the 2008 Elf Alert, a weekly ranking of the hottest gifts in the land. 

Here are this week's best sellers:

1. Apple iPod Nano, 8 GB


2. TomTom One XL automotive GPS unit with 4.3-inch LCD


3. TomTom One automotive GPS unit with 3.5-inch LCD


4. Apple iPod Touch, 16 GB


5. Motorola H375 Bluetooth headset


6. Panasonic KXTG cordless phone


7. Apple iPod Nano, 16 GB


8. Nintendo Wii Grand Slam sports pack


9. Canon Digital PowerShot 10 mega pixel camera


10. Sony folding noise canceling headphones

Last week’s best sellers:

1. Apple iPod Nano, 8 GB


2. TomTom One XL automotive GPS


3. TomTom One automotive GPS


4. Apple iPod Touch, 16 GB


5. Motorola H375 Bluetooth headset


6. Panasonic KXTG cordless phone


7. Apple iPod Nano, 16 GB


8. Nintendo Wii Grand Slam sports


9. Canon Digital PowerShot


10. Sony folding noise canceling headphones

Shoppers Advantage offers online shopping, which means significant savings for consumers. The company's special partnerships with manufacturers allow club members to save 10-50 percent off manufacturers' list prices.  Members also receive 3.5 percent cash back on their purchases, just for shopping online, as well as a 60-day low price guarantee which offers them a 200 percent refund of the purchase price difference if they are able to find an item elsewhere for less. 

Consumers can also give the gift of savings to their friends and family by giving a membership to Shoppers Advantage or other membership clubs such as www.greatfunonline.com or www.travelersadvantage.com where they can save on entertainment and travel. 

About Shoppers Advantage
Shoppers Advantage, www.shoppersadvantage.com, is a leading membership-based, toll-free/online shop-at-home service, boasting the buying power of millions of members nationwide.  Shoppers Advantage provides valuable benefits and low prices on an expansive database of high-quality products from more than 1,000 manufacturers, including popular name brands such as Sharp, GE, Hewlett Packard, Fisher Price and AT&T.  Shoppers Advantage offers member confidence in buying with a 200 percent Low Price Guarantee (if a lower price is found within 60 days of purchase, Shoppers Advantage will refund double the price difference), 60-day product return policy if you don't like the product, and product warranty extension for up to two years while membership is active. Shoppers Advantage is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans. 

About Affinion Group
As a global leader with nearly 35 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing valuable loyalty, membership, checking account, insurance and other compelling products and services. Leveraging its expertise in product development and targeted marketing, Affinion helps generate significant incremental revenue for more than 5,300 affinity partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,300 employees throughout the United States and in 10 countries across Europe, and markets in 14 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more company and investor information visit www.affinion.com.

Safe Harbor Statement
"Safe Harbor" Statement under the U.S. Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Affinion Group's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report on Form 10-K for the most recently ended fiscal year and other periodic reports filed with the Securities and Exchange Commission from time to time.