Company Releases Travelers Advantage
Related Assets

Download Release (word)
Download Release (pdf)





www.travelersadvantage.com


www.affiniongroup.com
















Thursday, March 08, 2007
New Trend Emerging In Group Travel

Cruising Gains Mass Appeal With Class Reunions, Graduations, Weddings

NORWALK, Conn. - March 8, 2007 - Cruises are enjoying a wave of popularity from special group travel - and family reunions, class reunions, graduation parties, weddings, social club outings, even corporate events, are jumping on board this rising trend. Fueling this travel movement: the unbeatable value and convenience cruises offer.

Cruising is one of the fastest growing sectors in the travel industry. According to the Cruise Lines International Association (CLIA), 2007 will be a year of formidable growth, with 12.6 million cruise passengers predicted to set sail, an increase of approximately one half-million guests over 2006. Cruising is the easiest, most cost-effective way to travel with a large number of people. While visiting several vacation destinations and only having to unpack once is valuable for any traveler, groups especially benefit from the wide selection of leisure and business amenities offered onboard today’s superliners. One low price includes all meals, snacks, basic beverages and plenty of activities and live entertainment.

Travel and reunions seem to go hand-in-hand - one in five U.S. adults took a trip to attend a reunion in the past year, according to the Travel Industry Association. In fact, 34 percent of American adults traveled to reunions or social gatherings in the past three years. That translates into nearly 72 million U.S. adults

"Cruises are the ideal setting for all types of reunions, social gatherings and corporate events," said Leslie Downey, director of Travelers Advantage. "And if you're planning the perfect wedding or graduation celebration, a cruise offers the greatest romantic escape or well-deserved reward."

Few hotels and resorts can compare to the variety of dining and recreation options found on most cruise ships, which is inspiring more and more groups to set sail. Simply put, there’s something for everyone on a cruise. Hungry? From breakfast and midnight buffets to gourmet specialty restaurants, you’ll find an impressive range of American and international cuisine. Possibilities for fun may include casinos, full-service spas, Broadway-style shows, supervised kids’ clubs, nightclubs, pool solariums, rock-climbing walls, art galleries, ice-skating rinks, teen coffeehouses, fitness centers, two-story shopping promenades and much more.

When it comes to accommodations and complimentary extras, cruises also have the advantage over hotels for groups. The capacity of most cruise ships dwarfs that of hotels. Whether it’s 12 or 1,200 in the group, these floating resorts can fit everyone and offer a variety of staterooms, many with extraordinary ocean views and private balconies. The majority of groups sail aboard Carnival Cruise Lines and Royal Caribbean International, as these popular fleets sail some of the world’s biggest vessels, provide top-notch conference facilities and offer endless options for all ages, interests and lifestyles. Groups are also drawn to cruising by its valuable bonus offers for booking staterooms in such volume. Holland America Line, a premium alternative, sails a seven-night Mexican Riviera itinerary aboard the Oosterdam that offers groups everything from stateroom gifts like champagne with chocolate-covered strawberries to dining upgrades and complimentary spa massages.

For the best group deals, savvy cruisers book with Travelers Advantage. Member benefits include a 110% lowest Price Guarantee, 5% Cash Back on most purchases and no cancellation or booking fees. For more information, log on to cruises.travelersadvantage.com or call 1-800-548-1116 today.

About Travelers Advantage

Members of Travelers Advantage (www.travelersadvantage.com or 1-877-841-1335) can save money on air travel, cruises, car rentals and accommodations, as well as earn five percent cash back on eligible travel booked with preferred providers through the service. Membership in Travelers Advantage can be enjoyed during the first month for only $1. The trial membership can be canceled at any time during the one-month trial period by calling toll free and owing nothing further. Unless the member calls to cancel during the trial, the membership will be extended automatically for an entire year at the $99.99 annual fee and automatically renewed annually upon expiration at the then-current annual fee, billed to a credit card account, without the member having to do anything further. Additionally, members may call toll free to cancel at any time and receive a pro-rata refund of their then current membership fee. Travelers Advantage is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans

About Affinion Group

Affinion Group (www.affiniongroup.com) is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 4,500 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation which administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,000 employees throughout the United States and in 14 countries across Europe. For more information and breaking news about Affinion Group, visit www.affiniongroupmedia.com.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.

Media & Public Relations Inquiries: Michael Bush  mbush@affinion.com  (o) 203 956 8038