Clever Clubhouse online kid's club prepares for school success

As the first bell on the new school year is set to ring, young kids have a cool and educational place to hang out on the Internet, and Mom and Dad have a wholesome - and fun - tool to strengthen their child's knowledge while packing them on the road to school success.

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It's Back to School - Time to Climb into Safe Internet Hangout

Clever Clubhouse online kid's club prepares for school success



NORWALK, Conn. - Aug 12, 2004 - As the first bell on the new school year is set to ring, young kids have a cool and educational place to hang out on the Internet, and Mom and Dad have a wholesome - and fun - tool to strengthen their child's knowledge while packing them on the road to school success.

It's Clever Clubhouse, a hip online kid's club for ages three to eight conveniently located in your child's virtual backyard. Situated at the corner of entertainment and education on the information superhighway - Clever Clubhouse is just a mouse click away, and offers families a way to sharpen their child's learning skills in a clever, innovative, engaging atmosphere. Clever Clubhouse is the perfect environment in an era when today's children are being bombarded daily with less-than-wholesome technological temptations.

"Imagine education that's such fun; children will have a hunger to learn more and a thirst to soak up knowledge as they prepare themselves for the very important formative school years ahead," said Lori Clure, director for Clever Clubhouse. "The Clever Clubhouse e-learning and e-entertainment experience adds new activities, so children never get bored."



Clever Clubhouse builds skills that are vital to a child's educational development in a safe and secure environment, offering more than 90 activities that improve 27 different key educational skills including:

• Reading and phonics

  
  


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  Arithmetic and counting

  
  


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  Social Studies and geography



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  Writing, grammar and spelling

  
  


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  Computer skills

  
  



• Music and art

  
  

Clever Clubhouse was developed with kids in mind, and offers Web access from any computer, so on-the-go-kids can log-on wherever there is Internet connectivity - grandparents' house, caregiver locations, schools and libraries. It offers enhanced graphics and sounds to engage kids at every turn, even if they can't read yet. Each child user also has a personal online "room" that they can design in their own style. Online content means no software or CD-ROMs to buy - and new activities, songs and graphics are added and updated automatically every two weeks so children are always entertained and challenged. And with up to three children per account, it's something every kid in your family can enjoy.

Since this unique online tool is designed with the whole family in mind, it offers a wide variety of benefits for parents, too. Clever Clubhouse is a secure, advertisement-free site - and kids can't go where they don't belong. Parents can plug-in through a special adults-only Parental Control Center that will keep them involved and informed of their child's activities. Parents can also monitor and track their child's learning through progress updates and customized skills charts - and even reward their kids with printable, award certificates for achievements. The Parental Control Center even allows parents to receive virtual report cards any time.

Upon joining Clever Clubhouse, each child receives a welcome kit that includes a backpack tag, secret decoder and activity checklist. Also, members receive a monthly Clever Letter e-newsletter featuring both online and offline activities for the parent and child to explore together that keeps them informed of news and updates on added content.



With its state-of-the-art design, Clever Clubhouse is located in a great neighborhood where kids love to play. According to Grunwald Associates, an independent research and consulting firm, 78 percent of children live in homes with Internet access, a 70 percent growth rate since 2000. Preschool children, ages 2-5 have shown the largest increase of any age group, while children ages 6-8 post the second largest increase. And a full 81percent of parents of these age groups cite the educational value of the Internet and its propensity to encourage exploration the main reason they encourage their children to go online.

About Clever Clubhouse

Clever Clubhouse is an award-winning site, designed by educators and child-development experts. It has won a prestigious Teachers' Choice Award and garnered Education World's A-plus seal of approval. Members of Clever Clubhouse (www.cleverclubhouse.com or 1-888-617-CLUB) can enjoy membership with the first three months free, and also receive a $50 savings bond. The trial membership can be canceled at any time during the three-month trial period by calling toll free and owing nothing further. Unless the member calls to cancel during the trial, the membership will be extended automatically for an entire year at the $89.99 annual fee and automatically renewed annually upon expiration at the then-current annual fee, billed to a credit card account, without the member having to do anything further. Additionally, members may call toll free to cancel at any time and receive a pro-rata refund of their current membership fee. Trilegiant Corporation (http://www.trilegiant.com) is a leader in the membership services and loyalty businesses, providing products and services that touch the lives of millions of Americans. Along with Progeny Marketing Innovations, Trilegiant is now part of Cendant Marketing Group.

About Affinion Group
As a global leader with nearly 35 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing valuable loyalty, membership, checking account, insurance and other compelling products and services. Leveraging its expertise in product development and targeted marketing, Affinion helps generate significant incremental revenue for more than 5,300 affinity partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,300 employees throughout the United States and in 10 countries across Europe, and markets in 14 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more company and investor information visit www.affinion.com.