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(1-800-526-4848)

NORWALK, Conn., Feb. 9, 2007 - How do you love, thee? Let thy gifts point the way.
As cupid aims his arrow on one of the biggest holidays of the year for flowers, candy and cards, the matchmakers at Shoppers Advantage have developed a list of the hottest Valentine's Day gifts that makes even the hardest-working cherubic deity turn red with envy.
"This is a huge retail holiday," said Michael Lombardo, director of Shoppers Advantage, a leading membership-based online shopping service. "Both men and women show their love by opening their wallets - and hearts - on meaningful gifts for their loved ones."
Consumers are expected to spend a total $16.9 billion on Valentine's Day, according to the National Retail Federation's 2007 Valentine's Day Consumer Intentions and Actions Survey. On average, each consumer will spend $119.67 on Valentine's Day this year, compared with $100.89 last year.
It's no surprise that the top gift is flowers, followed by cards, candy, a night out and jewelry. Love and flowers are in full bloom during this holiday - 189 million roses were grown for Valentine's Day 2006, according to the Society of American Florists. The holiday is sweet, too - nearly eight billion conversation hearts will be produced this year, according to the National Confectioners Association. That's enough candy to stretch from Rome to Valentine, Ariz. and back again 20 times.
The Shoppers Advantage cupids are doing their part, and have added these top gifts to their quiver for Valentine's Day 2007:
1. Jewelry:
2. Perfume & Fragrances:
Women
Men
3. Watches:
4. Armoires to put the jewelry in … choose from more than 30 styles
starting at $99.99 to satisfy all your storage needs.
5. Personal Pampering & Relaxation:
6. Electronics
About Shoppers Advantage
Shoppers Advantage (1-800-526-4848) is a leading membership-based, toll-free/online shop-at-home service, boasting the buying power of nearly two million members nationwide. Shoppers Advantage provides valuable benefits and low prices on an expansive database of high-quality products from more than 1,200 manufacturers, including popular name brands such as Sharp, GE, Hewlett Packard, Fisher Price and AT&T. Shoppers Advantage offers member confidence in buying with a 200 percent Low Price Guarantee (if a lower price is found within 60 days of purchase, Shoppers Advantage will refund double the price difference), 60-day product return policy if you don't like the product, and product warranty extension for up to two years while membership is active. Shoppers Advantage is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.
About Affinion Group
Affinion Group (www.affiniongroup.com) is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 4,500 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation that administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,000 employees throughout the United States and in 13 countries across Europe.
About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.