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Road Rage Survey

www.AutoVantage.com


www.AffinionGroup.com








Tuesday, May 13, 2008
AutoVantage Road Rage Survey Reveals Best, Worst Cities

Norwalk, Conn. - May 13, 2008 - The third annual In The Driver's Seat Road Rage Survey, commissioned by AutoVantage, a leading national auto club, found that the least courteous city in the country is Miami, followed by Boston and New York. It's the third consecutive year that Miami takes the crown as road rage capital of America. The other two cities in the bottom five were Baltimore and Washington, D.C.

The most courteous city is Pittsburgh, followed closely by Portland, Ore., Seattle, Minneapolis and Cleveland. New trends and road rage triggers for 2008: drivers talking on cell phones, eating, drinking, texting and e-mailing.

The In The Driver’s Seat 2008 AutoVantage Road Rage Survey, released today, was conducted to determine the driving habits and attitudes of commuters across the U.S. and to learn more about consumer views on the topic of road rage.

“Unfortunately, road rage is too often a way of life,” said Brad Eggleston, vice president of AutoVantage. More and more, in cities across America, people are acting out their frustrations with dangerous results. And with a gridlocked, fast-paced, multi-tasking society, the trend continues to increase.

There are some very interesting results in this year’s Road Rage survey, which shines the light on emerging driving trends. The survey’s best and worst cities are:

Least Courteous Cities (Worst Road Rage) 2008:


  1. Miami

  2. Boston

  3. New York

  4. Baltimore

  5. Washington, D.C.

Least Courteous Cities (Worst Road Rage) 2007:

  1. Miami

  2. New York

  3. Boston

  4. Los Angeles

  5. Washington, D.C.

Most Courteous Cities (Least Road Rage) 2008:

  1. Pittsburgh

  2. Portland, Ore.

  3. Seattle

  4. Minneapolis

  5. Cleveland

Most Courteous Cities (Least Road Rage) 2007:

  1. Portland, Ore.

  2. Pittsburgh

  3. Seattle

  4. St. Louis

  5. Dallas/Ft. Worth

Other cities surveyed include Los Angeles, Chicago, Dallas, Philadelphia, Houston, Atlanta, Detroit, San Francisco, Phoenix, San Diego, St. Louis, Tampa, Denver, Cincinnati, and Sacramento, Calif.

Want to know how you rate? Check your road rage temperature by taking our online survey at www.gaugemyrage.com.

This new study focuses on important attitudes and habits of drivers on the open road nationwide and offers groundbreaking research and important trends to help educate and influence safer driving habits throughout the United States.

Capt. Mark Welch, chief of public affairs for the Florida Highway Patrol, witnesses the dangers of road rage firsthand, and his agency has developed a comprehensive program to keep the highways safe. "When drivers let their emotions get the best of them, they take it out on other drivers, putting everyone on the road in danger." The Florida Highway Patrol is on the lookout for road rage behaviors, and stepped-up measures include troopers in unmarked vehicles that track aggressive drivers, as well as aircraft and motorcycle units that patrol the skies and roadways for road rage.

To boost safety awareness, this year’s survey sought to define road rage in America. Two important attributes emerged in defining road rage behavior:

When asked the major causes of road rage in the survey, the most frequent theme was people being in a hurry, running late, being impatient and/or speeding. Direct quotes from the survey are:

Behaviors by other drivers that cause stress for commuters and can lead to road rage, include:

Commuters also reported other drivers frequently:

As a reaction to rude or bad driving by others, people surveyed admitted that they:

Drivers also weighed in on how to reduce rude driving and road rage:

Other key findings of the study:

Overall, nearly a third, or 29 percent, said they see drivers multi-tasking like putting on makeup, shaving or reading while driving. Tampa (40 percent) emerged as the city where this is most likely to be seen, while Cincinnati (20 percent) was the least likely place for the behaviors.

AutoVantage 20th Anniversary Great Gas Giveaway
AutoVantage is celebrating its 20th Anniversary this year with a Great Gas Giveaway sweepstakes and a grand prize of 20 years' worth of free gas. To participate in the sweepstakes, visit www.autovantage.com.

Survey Methodology
Prince Market Research, an independent marketing research company, was commissioned to conduct a nationally representative telephone study with consumers in 25 major metropolitan areas in the U.S. to learn more about consumer views on road rage. All telephone calls were conducted between Feb. 4 and March 23, 2008, during which period, a total of 2,512 interviews, lasting an average of six to eight minutes, were completed. No incentive was offered and the sponsor of the research was not revealed. The margin of error is +/- 2 percent.

About AutoVantage
Members of AutoVantage (http://www.autovantage.com or 1-800-876-7787) can save from 5 to 20 percent on car care at some 19,000 service locations, including participating AAMCO, Jiffy Lube, Meineke and American Car Care Center locations. AutoVantage also offers 24-hour nationwide emergency towing, roadside assistance, and lockout protection from its network of more than 10,000 emergency roadside assistance providers. Trip routing for maps and door-to-door driving directions across the U.S. are also included. AutoVantage is offered by Affinion Group, a leader in the membership, insurance and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.

About Affinion Group
As a global leader with nearly 35 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing valuable loyalty, membership, checking account, insurance and other compelling products and services. Leveraging its expertise in product development and targeted marketing, Affinion helps generate significant incremental revenue for more than 5,300 affinity partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,300 employees throughout the United States and in 10 countries across Europe. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. 

About Affinion Group
As a global leader with 40 years of experience, Affinion Group enhances the value of its partners’ customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,670 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the Company has approximately 3,925 employees and has marketing capabilities in 20 countries globally. For more information, visit www.affinion.com

Media & Public Relations Inquiries: Michael Bush  mbush@affinion.com  (o) 203 956 8038