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Tuesday, August 05, 2008
Affinion Wins Innovation Award From NAFCU Services

Lauded for creating solutions that enhance CUs position in the marketplace

NORWALK, Conn., Aug. 5, 2008 - Affinion Group, a leading global affinity marketer, has received the inaugural 2008 Innovation Award from NAFCU Services Corporation, recognizing excellence and innovation in Preferred Partner solutions for credit unions, and enhancing their ability to compete in a crowded financial services marketplace.

Affinion recently received the honor during NAFCU’s annual conference in San Diego for its Enhanced Fraud Protection Plus service, a comprehensive ID theft prevention, detection, monitoring, resolution and reimbursement solution. This leading-edge service is part of the Affinion Security Center, a division that specializes in ID theft protection services.

“We are constantly striving to push the envelope on innovation in the marketplace by creating leading-edge solutions for the financial services industry,” said Wayne Conte, executive vice president of Affinion. “Affinion has emerged as an ID theft protection leader, and we are honored to be recognized by NAFCU Services.”

“Innovation is hard to define, but may be seen as ‘the successful application of new ideas’," said David Frankil, president of NAFCU Services. “More than just an academic exercise or a tally of patents, the application of a new idea in the real world leads to new products, processes, systems, attitudes or services that improve something or adds value. Affinion’s solutions fits the definition, and offers solutions to credit union problems.

In addition to Affinion, other Innovation Award winners were:


About Affinion Security Center Affinion Security Center is a premier security, credit monitoring and identity theft protection innovator with nearly 35 years of global experience. It launched HotLine, a leading ID theft, credit card, fraud protection and security service in 1969. PrivacyGuard, a comprehensive membership credit monitoring product which was created in 1992, remains one of the most widely used credit monitoring solutions in the U.S. In 2006, ID Secure, a sophisticated tool that uses leading-edge public records, Social Security number and credit monitoring technology to fight ID theft, was born. Another ID theft protection service in Affinion’s growing security business is PC SafetyPlus, an identity theft software service that protects members with a personal firewall to thwart hackers and other online ID threats. PC SafetyPlus software features automatic updates and service upgrades for protection against prevailing computer viruses, spyware and worms. In 2008 BreachShield, the preeminent solution to corporate data breach response was introduced to the product line. Affinion Security Center is part of the steering committee of the Identity Theft Prevention and Identity Management Standards Panel (IDSP) and is a member of the Staples Security Council. For more information please visit www.affinion.com.

About NAFCU Services Corporation NAFCU Services Corporation is a wholly owned subsidiary of the National Association of Federal Credit Unions (NAFCU). Since 1975, NAFCU Services has partnered with the industry’s leading solutions providers to offer value-added products and services at a discount to credit unions. Currently, it offers 27 Preferred Partner programs to the credit union community. For more information about NAFCU Services Corporation, please visit http://www.nafcu.org/nafcuservices.


About Affinion Group
As a global leader with nearly 35 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing valuable loyalty, membership, checking account, insurance and other compelling products and services. Leveraging its expertise in product development and targeted marketing, Affinion helps generate significant incremental revenue for more than 5,300 affinity partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,300 employees throughout the United States and in 10 countries across Europe, and markets in 14 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more company and investor information visit www.affinion.com.

Media & Public Relations Inquiries: James Hart jhart@affiniongroup.com Phone (203) 956-8746