Session to examine breach response best practices and the cost to corporations of being unprepared

NORWALK, Conn., May 14, 2009 - Affinion Security Center, a leading provider of identity theft protection and data breach resolution services, today announced that it will co-host a thought leadership panel with CSO magazine focused on the legal, public relations and privacy issues associated with data breaches.  This live Webcast on Thursday, May 28th, 2009, 2:00 pm EDT will bring together legal, privacy and public relations experts to discuss the devastating effects of data breaches on corporations, including loss of business, reputational damage and legal issues. The panel will also focus on how companies can better prepare for a breach incident in order to mitigate damages.

To register for the complimentary webcast, visit www.csoonline.com/webinar/pressrelease

The panel will address:

• How a data breach can quickly impact a business and its customers, partners, employees and prospects


• Best practices for managing a data breach


• How a preemptive data breach response plan can mitigate reputational damage, legal ramifications and loss of business


• Recommendations, tips, lessons-learned, and examples of the key elements that constitute an effective data breach plan

Bob Bragdon, Publisher of CSO magazine will moderate the panel of experts, composed of the following industry leaders:

Chris Pierson, Senior Vice President and Chief Privacy Officer, Citizens Financial Group, is responsible for developing and implementing the company`s privacy compliance program across all business lines, including Citizens and Charter One banks.

Lisa Sotto, Partner, Hunton & Williams LLP, heads the firm`s Privacy and Information Management Practice. Ms. Sotto assists clients in identifying and managing risks associated with privacy and information security issues.

Michael Fox, Senior Managing Director of ICR, Inc, a leading financial communications consulting firm, provides strategic financial communications services to a broad spectrum of clients. His work has included crisis communications counsel for both retail and payment processors victimized in recent high-profile data breaches.

Tom Rusin, President & Chief Executive Officer, Affinion Security Center leads all aspects of the group`s identity protection services, a market that Affinion has been active in for over 35 years. ASC`s capabilities encompass a broad range of protection, monitoring, resolution and support services, for corporations and individuals.

To register for the webinar, please visit:  www.csoonline.com/webinar/pressrelease

For more information please visit www.affinionsecuritycenter.com

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About BreachShield
In 2007, Affinion Security Center launched BreachShield, a full service, rapid response data security breach response and delivery program. National and multi-national enterprises, including those in the financial, retail and travel industries, partnered with BreachShield data breach solutions. Since 2007, BreachShield services have been offered to over five million individuals whose identities have been compromised by a data breach. For more information, please visit www.breachshield.com. For help responding to an incident, please call our 24/7 Hotline at 1-800-350-7209.

About Affinion Security Center
Affinion Security Center, a division of Norwalk, Connecticut-based Affinion Group, is a global leader in providing identity protection and data security solutions to corporations and individuals. For over 35 years Affinion Security Center has been powering many of the world`s leading personal data protection and breach resolution solutions offered by local, national and multi-national enterprises in the financial, retail and travel industries. The company currently protects over 7 million subscribers with services including IdentitySecure, PrivacyGuard, PC SafetyPlus and Hotline, and serves enterprise and government agencies with the data breach preparation and response tool, BreachShield. Affinion Security Center is part of the steering committee of the Identity Theft Prevention and Identity Management Standards Panel (IDSP).

About Affinion Group
As a global leader with nearly 35 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing valuable loyalty, membership, checking account, insurance and other compelling products and services. Leveraging its expertise in product development and targeted marketing, Affinion helps generate significant incremental revenue for more than 5,300 affinity partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,300 employees throughout the United States and in 10 countries across Europe, and markets in 14 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more company and investor information visit www.affinion.com.

Safe Harbor Statement
"Safe Harbor" Statement under the U.S. Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Affinion Group's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report on Form 10-K for the most recently ended fiscal year and other periodic reports filed with the Securities and Exchange Commission from time to time.