Launches New Identity Secure Product
Affinion Security Center's Corporate Data Breach and Consumer Identity Theft Solutions To Be Featured at Interop New York 2008 Conference and Exposition
Booth #1120 Interop New York 2008
Identity theft is a harsh reality for consumers. Corporate data breaches leak millions of customers records into the public domain every year. But what are the realities of breached data? Where does it end up? And how can companies and their consumers respond? Affinion Security Center will offer an inside look at the underground world of identity theft, and demonstrating its comprehensive protection solutions at the Interop New York 2008 Conference and Exposition.

WHO: Affinion Security Center, a premier security, credit monitoring and identity theft protection innovator with nearly 35 years of global experience.
WHAT: Affinion Security Center is offering Interop attendees the chance to see the underground world of identity theft in action.  At the booth there will be:

• Live IM chat with a hacker and call with a consumer whose information the team finds in a chat room


• A visit to an e-commerce site where the product is stolen credit cards


• Visits to message board forums and chat rooms where personal information is bought and sold

Special Demonstrations:

• "Feeding of the Sharks" - Watch as the Affinion Security Center team throws blood into the water in the form of a live credit card in the ID theft chat rooms. See how quickly the sharks bite!

Affinion Security Center Solutions
BreachShield - Corporate data breach solution. BreachShield empowers companies to provide quick, superior and compliant safeguards against misuse of compromised customer/partner data in the event of a data breach.
IdentitySecure -Launching at the Interop, the company's most comprehensive identity theft protection solution to date. The service includes features such as monitoring of social security numbers and public records to detect criminal activity, frequent data sweeps of the internet for personal information, credit monitoring and monitoring of underground chat rooms that buy and sell personal information.

WHERE: Booth # 1120
Interop New York 2008
Jacob Javitts Convention Center


WHEN: Ongoing throughout the show
Special Demonstrations:
Feeding of the Sharks:
2:00 p.m. & 3:00 p.m.
September 17th & 18th

CONTACT: Matt Lindberg
ICR, Inc. for Affinion Security Center
Phone: (203) 682-8214
Email:

About Affinion Group
As a global leader with nearly 35 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing valuable loyalty, membership, checking account, insurance and other compelling products and services. Leveraging its expertise in product development and targeted marketing, Affinion helps generate significant incremental revenue for more than 5,300 affinity partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,300 employees throughout the United States and in 10 countries across Europe, and markets in 14 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more company and investor information visit www.affinion.com.

Safe Harbor Statement
"Safe Harbor" Statement under the U.S. Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Affinion Group's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report on Form 10-K for the most recently ended fiscal year and other periodic reports filed with the Securities and Exchange Commission from time to time.