...to Help Clients Prevent Identity Theft
New Website Offers Customizable Identity Theft Protection Solutions that Help Increase Customer Security and Loyalty

NORWALK, Conn., July 30, 2008 - Affinion Security Center, a leading provider of identity theft protection services, announced today the launch of a new website that will act as a platform for its robust line of identity theft protection solutions. The site, http://www.affinionsecuritycenter.com, will allow financial institutions, government agencies, educational organizations and other companies to offer their customers unique combinations of services aimed at identity theft protection, detection and resolution. By offering customers solutions to a critical problem such as identity theft, companies can increase a customer’s sense of security which in turn can create brand loyalty.

The Affinion Security Center website is unique because it allows Affinion’s clients to create customized solutions that address specific risks to different customers.  The portal offers a broad array of services that clients can choose from to create a customized solution, including; credit monitoring and reporting, public records monitoring, protection from new account fraud, social security number monitoring, online chat room monitoring with Affinion’s CardCops service and identity theft resolution services.

The Affinion Security Center is also a source of valuable information related to identity theft such as an RSS feed of the most up to date news on the issue. In addition to providing information and customer solutions, the site highlights the solutions available for businesses such as Affinion’s BreachShield service.  BreachShield provides organizations with all of the tools necessary to develop an effective tactical response to a data breach, including identity theft and credit monitoring solutions to help reassure affected customers.

“Affinion has more than 5,000 business clients, many of which are some of the world’s largest financial institutions, so we understand that one of our clients’ main goals is to increase customer retention by offering valuable new services,” said Tom Rusin, CEO and President of Affinion Group, North America. “One of the ways that we have been able to help our clients most effectively increase customer retention is through Affinion’s identity theft protection services.  With Affinion Security Center, now it is even easier for clients to create a customized identity theft solution that meets the exact needs of their customer base.”

Affinion Security Center offers customization options and services that are appropriate for a wide array of organizations. For example, a national bank might choose to offer customers a full-service solution that includes credit monitoring, public data sweeps, credit card registration, and identity theft resolution services, while a university may only want to offer its students a program that includes credit monitoring and PC protection. A solution can be built to offer full protection or complement existing solutions already in place. The services are available for custom-branding, so organizations can create a cohesive look and feel and increase brand visibility with customers.
A study conducted by Strategic Research Partners of financial institutions offering PrivacyGuard, one of Affinion’s identity theft protection services, found that the high level of customer satisfaction with the service led to stronger customer allegiance for the institutions offering it. More than two thirds of all customers polled reported that they were more likely to retain their business with institutions that offered them the PrivacyGuard solution.
According to a recent Javelin Research study there have been 44.8 million victims of identity theft in the past five years in the United States, and nearly 18 million in the past two years alone.  This crime costs more than $51 billion or $5,920 per victim annually, becoming so prevalent that an identity thief strikes on average every 3.5 seconds.  In fact, ID theft has now surpassed drug trafficking as the No. 1 crime in America, according to the Justice Department.

For more information, please visit www.affinionsecuritycenter.com

About Affinion Security Center
Affinion Security Center, a division of Norwalk, Conn.- based Affinion Group, is a premier security, credit monitoring and identity theft protection innovator with nearly 35 years of global experience. It launched HotLine, a leading ID theft, credit card, fraud protection and security service in 1969. PrivacyGuard, a comprehensive membership credit monitoring product which was created in 1992, remains one of the most widely used in the U.S. In 2006, ID Secure, a sophisticated tool that uses leading-edge public records, Social Security number and credit monitoring technology to fight ID theft, was born. Another ID theft protection service in Affinion’s growing security business is PC SafetyPlus, an identity theft software service that protects members with a personal firewall to thwart hackers and other online ID threats. PC SafetyPlus software features automatic updates and service upgrades for protection against prevailing computer viruses, spyware and worms. In 2008 BreachShield, the preeminent solution to corporate data breach response, was introduced to the product line. Affinion Security Center is part of the steering committee of the Identity Theft Prevention and Identity Management Standards Panel (IDSP) and is a member of the Staples Security Council. For more information please visit http://www.affinion.com.

About Affinion Group
As a global leader with nearly 35 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing valuable loyalty, membership, checking account, insurance and other compelling products and services. Leveraging its expertise in product development and targeted marketing, Affinion helps generate significant incremental revenue for more than 5,300 affinity partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,300 employees throughout the United States and in 10 countries across Europe, and markets in 14 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more company and investor information visit www.affinion.com.

Safe Harbor Statement
"Safe Harbor" Statement under the U.S. Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Affinion Group's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report on Form 10-K for the most recently ended fiscal year and other periodic reports filed with the Securities and Exchange Commission from time to time.