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Friday, January 08, 2010
Affinion Group Strengthens Intl. Presence with Italian Marketing Solutions Co. Acquisition

NORWALK, Conn., January 7, 2010 - Affinion Group, Inc., a global leader in customer engagement solutions that enhance and extend the relationship and loyalty of millions of consumers, announced today the closing of its acquisition of an Italian relationship marketing solutions company from a leading Italian banking group. Terms of the agreement were not disclosed.

The acquired company manages marketing solutions that increase loyalty and broaden the customer base of the banking group’s checking account business. Affinion’s acquisition launches a long-term strategic partnership with the banking group - one of the largest in Italy - that will deliver an even more extensive portfolio of personalized, high value products and services to its customers.

“Affinion’s world class product portfolio and unparalleled marketing capabilities will now be combined with extensive experience in the Italian financial industry, enabling us to quickly and effectively reach both existing and new customers with a broader set of customized offerings,” said Guillaume Huser, Affinion International Regional President, Western Europe.

“Today’s acquisition strengthens Affinion’s position as Europe’s largest and most diverse engagement solutions provider and further builds upon our fast-growing consumer engagement and loyalty programs,” said Steve Upshaw, Chief Executive Officer of Affinion International. “Affinion International’s customer engagement programs currently serve more than 18 million customers in 12 countries.”

About Affinion Group
As a global leader with 40 years of experience, Affinion Group enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,670 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the Company has approximately 3,925 employees and has marketing capabilities in 20 countries globally. For more information, visit www.affinion.com

Media & Public Relations Inquiries: Michael Bush  mbush@affinion.com  (o) 203 956 8038