Company Releases Affinion Privacy Guard
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Thursday, May 04, 2006
Affinion Group, CompUSA Launch Retail ID Theft Service

Norwalk, Conn. - May 4, 2006 - Affinion Group, a leading global affinity marketer, and CompUSA, one of the nation's leading retailers of technology products and services, have partnered to offer PrivacyGuard - a comprehensive identity theft protection service - at more than 240 CompUSA locations nationwide. Information containing the enrollment form will be available in every check lane as well as on-line at http://www.compusa.com.

PrivacyGuard, which was launched by Affinion Group in 1992, is a pre-eminent national identity theft protection product that offers daily credit monitoring, identity fraud resolution support and identity theft insurance.

"As identity theft escalates and more people become victims of this fraud, there's an even greater need in the marketplace for a robust identity theft product that can offer security and peace of mind," said Frank Abagnale, a former master forger and leading fraud prevention expert, whose life story became a blockbuster movie called Catch Me If You Can. "PrivacyGuard has a long and successful track record that offers security and other enhanced benefits to keep up with today's fast-paced lifestyle."

Also included in this new retail ID theft service is a detailed guide with tips and information on how to protect your identity, your credit and your good name, and a DVD featuring advice from Abagnale - including perspectives and innovative ideas on avoiding this skyrocketing fraud from the leading authority on fraud prevention and ID theft protection.

Identity theft is the fastest growing crime in America, with 27.3 million victims in the past five years, and nearly 20 million in the past two years alone, according to a study from Javelin Strategy & Research. This crime costs more than $56 billion, or $6,383 per victim, annually, according to the study. The crime has become so prevalent, that an identity thief strikes on average every 3.5 seconds.

The privacy and security of our customers is a high priority for CompUSA," said Brian Woods, executive vice president and general merchandising manager for CompUSA. "PrivacyGuard is one more tool we are offering to customers to provide them with peace of mind and protection from identity theft."

The CompUSA PrivacyGuard service offers:


About PrivacyGuard

PrivacyGuard is offered by Affinion Group, a leader in the membership, insurance, value added checking and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.

About Affinion Group

Affinion Group is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 4,500 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation that administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,600 employees throughout the United States and in 13 countries across Europe.

About CompUSA

CompUSA, Inc., a Dallas-based company, is one of the nation’s leading retailers and resellers of technology products and services. CompUSA currently operates more than 240 locations in more than 90 major metropolitan markets across the United States and Puerto Rico. In addition, CompUSA’s Web site offers an assortment of more than 170,000 items. Visit them at www.compusa.com.

About Affinion Group
As a global leader with nearly 35 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing valuable loyalty, membership, checking account, insurance and other compelling products and services. Leveraging its expertise in product development and targeted marketing, Affinion helps generate significant incremental revenue for more than 5,300 affinity partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,300 employees throughout the United States and in 10 countries across Europe, and markets in 14 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more company and investor information visit www.affinion.com.

Media & Public Relations Inquiries: Todd Smith todd.smith@affiniongroup.com Phone (615) 764-2598