Global Marketer One Of Only 50 U.S. Companies To Attain World-Class Credential

NORWALK, Conn., Jan. 10, 2008 - Affinion Group, a leading global affinity marketer, has been awarded the prestigious ISO 27001 certification, the highest international standard for information security management globally. There are only approximately 50 companies in the United States carrying this leading-edge credential, and 4,100 companies worldwide.

Affinion is the only affinity marketer with this designation in the industry, and shares the certification with such leading U.S. companies and organizations as Bechtel Corp., Citigroup Technology, EDS, the Federal Reserve Bank of New York and San Francisco, PriceWaterhouseCoopers, Reuters America, Ricoh Electronics, Sun Microsystems, The World Bank Group, UNISYS and Xerox Corp.

"This certification reaffirms Affinion’s longstanding commitment to establishing ourselves as leaders in information protection as we continuously seek to raise the bar for the practices in our industry," said Robert G. Rooney, executive vice president and chief operating officer of Affinion Group. "We place the utmost priority on the protection of our customers and our clients, and taking this step demonstrates how important this is to us."

ISO certification signifies that a company has implemented an information security management system that exceeds the most stringent security standards globally.

"Receiving this certification signals to the world that we proactively make information security a top business and management priority," said Scott vonFischer, chief information security officer for Affinion. "By adopting the highest security standards in the industry we are leading the way as a world-class data security company for our clients, customers and partners."

Affinion received the certification on Dec. 12. Certification lasts three years, but can only be retained through completion of comprehensive surveillance audits performed by BSI Americas, the certifying body, every six months.

Key attributes of Affinion's information security management system include:

• Adoption of best practice across all information security domains


• Effective and efficient risk management


• Establishment of a robust security framework including operation, monitoring, review, maintenance and development


• Management's commitment to continuously comply with security requirements


• Proactive security management, rather than reactive - continuous evaluation through the Plan, Do, Check, Act (PDCA) model


• Systematic management of incidents with clear and timely escalation paths


• Independent evaluation of the Information Security Management System by external certification auditors


• Ease of understanding - a published international standard.

As the company continues to position itself on the leading-edge of information security in the direct marketing industry, it has established a solid foundation to build best practices in data protection in 2008 and beyond. A key priority in maintaining the highest standards of privacy is to work closely with current and future partners to insure that all information - either supplied or created through product development - is treated with the utmost confidentiality, integrity and protection. As part of this commitment, Affinion will leverage its stringent risk management strategies in the design, implementation and maintenance of an advanced information security management system.

Affinion is also dedicated to complying with all regulatory, voluntary and corporate standards, while establishing consistent policies that support its industry-leading information security position around the globe.

About Affinion Group
As a global leader with nearly 35 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing valuable loyalty, membership, checking account, insurance and other compelling products and services. Leveraging its expertise in product development and targeted marketing, Affinion helps generate significant incremental revenue for more than 5,200 affinity partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,000 employees throughout the United States and in 14 countries across Europe. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. 

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.