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Monday, January 23, 2012
8 Ways to Get the Most Out of Daily Deals

Expert bloggers offer ideas on how to be smart buying and using daily deal sites

WAKEFIELD, MA - January 23, 2012 -Eversave, one of the leading daily deal sites with deals targeted toward women and their families, has compiled a list of eight tips to help consumers from being overwhelmed, supplying pointers to help them be smart about their use and purchases of daily deals.

Daily deals are an excellent way to save money, explore new restaurants and try new experiences. However, Eversave wants consumers to think before they spend. Eversave asked eight expert bloggers for their best advice on how to use daily deals. Tips include:

1. Just say no. “Only purchase deals you actually need and will use,” says Rachel Gordon of Mashup Mom. “It’s easy to get caught up in the urgency of a one-day-only deal and feel like you’ll miss out if you don’t buy, but a deal isn’t really a deal if it’s not right for you.”
2. Limit the number of deal sites. Ashley of Frugal Coupon Living recommends limiting the number of deal sites to which you subscribe. “Choose sites based on your location and likes.” Sites like Eversave cater to women and frequently offer member perks whereas other sites might offer more nightlife-related deals that better suit your lifestyle.
3. Keep track of expiring deals. Devon Weaver of Mama Cheaps sorts her deals by expiration date and then keeps them in a three-ring binder. “Stay organized!  Keep purchased deals in a binder sorted by expiration date or mark those dates on a calendar.  Setting up alerts on your phone works great, too!  Now you’ll always know when a deal is about to expire.”
4. Keep them handy. Keep your deal vouchers where you will see them and use them. Whether it’s in the glove compartment of your car or in your wallet, make sure you have your deals handy.  Advises Karen of Koupon Karen, “Print out all your daily deal vouchers and keep them in folder near the door.  Then when you are on the way out, you can grab the folder in case you want to use any of them while shopping.”
5. Don’t let a good deal go unnoticed. “Shop deals early in the morning so you have time to share the best offers with friends,” says Beckie of Infarrantly Creative. “Some deal sites, like Eversave, offer credits and incentives when you share a deal and your friends purchase them too.”
6. Remember birthdays and holidays. Andrea Deckard of Savings Lifestyle buys deals as gifts. “Create a list of potential gift recipients. Make notes of special wants, needs and sizes for each person. Watch the daily saves to purchase items on a discount,” she says.
7. Don’t forget date night. Deb Sutherland of Frugal Living and Having Fun likes to get ideas from deal sites on where to plan date night. She said, “With all the various restaurants, hotels and attractions they introduce through their deeply discounted daily offers, dating has never been so much fun and affordable.”
8. Only buy from reputable deal sites. According to Liza of Addicted To Saving, consumers should really make sure the deal site they are buying from is a trusted source. “I want to see that there is a customer service team available in case I have questions or concerns.”

“Yes, as a daily deal site, it might sound crazy that we are telling consumers how to use, buy - or in some cases - not buy daily deals. However, we want consumers to spend and use their daily deals smartly. We don’t want them to look back and regret buying a deal from Eversave,” says Jere Doyle, CEO of Eversave. “We care about each Eversave member. We want them to have a positive experience, not purchase a deal they regret. By providing consumers with advice on how to buy and use daily deals, we hope that customers will get the most out of using daily deals.”

About Eversave
Eversave.com is one of the largest daily deal sites offering local and online daily deals called “Saves,” which offer great deals on fun things to do in and around cities including restaurants, spas, activities and more.  Eversave is owned by Prospectiv, an online performance marketing pioneer with an expertise in connecting women to brands.  With trusted experience and proven success in consumer acquisition, Prospectiv helps create true brand engagement that results in qualified marketing leads for advertisers and incremental revenue streams for Web publishers.  The company offers a suite of innovative products and advanced proprietary technology that are customizable, flexible, measurable and analytical to help achieve campaign goals.  The company works with the world’s leading brands from Fortune 1000 companies such as Procter & Gamble, Pfizer, and Disney, as well as local merchants and leading Web publishers that include Publishers Clearing House, IAC and WhitePages. Prospectiv is a division of the Affinion Group, the global leader in customer engagement and loyalty solutions, serving over 180 million consumers across 16 countries. For more information, please visit http://www.prospectiv.com/.

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About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group (www.affinion.com) enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,550 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the company has approximately 4,250 employees and markets in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995
This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion's expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2011, the consummation of the acquisition of Prospectiv and the impact to Affinion's business and the other non-historical statements in the discussion and analysis. These statements can be identified by the use of words such as "believes," "anticipates," "expects," "intends," "plans," "continues," "estimates," "predicts," "projects," "forecasts," and similar expressions. All forward-looking statements are based on management's current expectations and beliefs only as of the date of this press release and are subject to risks, uncertainties and assumptions that could cause actual results to differ materially from those discussed in, or implied by, the forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, industry trends, foreign currency exchange rates, the effects of a decline in travel on the Company's travel fulfillment business, termination or expiration of one or more agreements with its marketing partners or a reduction of the marketing of its services by one or more of its marketing partners, the Company's substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively, and other risks identified and discussed from time to time in Affinion's reports filed with the SEC, including Affinion's most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Readers are strongly encouraged to review carefully the full cautionary statements described in these reports. Except as required by law, the Company undertakes no obligation to revise or update publicly any forward-looking statements to reflect events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events or circumstances.

Media & Public Relations Inquiries: Michael Bush  mbush@affinion.com  (o) 203 956 8038