Improved ID Theft Tool Helps Arm Consumers Against Increasingly Sophisticated Types of Theft

Norwalk, Conn., June 4, 2008 -Affinion Security Center, a division of Affinion Group, Inc. that provides more than five million consumers with identity theft protection, detection and resolution services, announced today that it has increased the security and protection features of ID Secure, a cornerstone of the Affinion Security Center suite.

Before filling your sleigh with goodies, use these ID theft prevention tips

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Norwalk, Conn. - Jan. 9, 2007 - Post-holiday sales are in full swing, but consumers may not know their identities could also be for sale. Experts say if you shopped online or traveled during the holidays, your information is sitting in thousands of databases that could easily be at risk.

Norwalk, Conn. - Oct. 26, 2006 - Affinion Group, a leading global affinity marketer, has launched a sophisticated new tool that uses cutting-edge public records, Social Security number and credit card monitoring technology to fight ID theft - the fastest growing crime in America.

Norwalk, Conn. and Bethlehem, Pa. - April 18, 2006 - Affinion Group, a leading global affinity marketer, and Edentify, Inc. (OTC Bulletin Board: EDFY), a leading provider of identity management and fraud detection solutions, announced today that they have entered into an exclusive marketing agreement that will allow Affinion to incorporate Edentify's IDBenchmark™ solution into its product offerings. Now, by including this patented identity fraud assessment, detection, and prevention technology solution from Edentify in its services, Affinion will provide consumers an unprecedented way to proactively manage their identity information and avert potential instances of identity theft and fraud.