Norwalk, Conn. and Bethlehem, Pa. - April 18, 2006 - Affinion Group, a leading global affinity marketer, and Edentify, Inc. (OTC Bulletin Board: EDFY), a leading provider of identity management and fraud detection solutions, announced today that they have entered into an exclusive marketing agreement that will allow Affinion to incorporate Edentify's IDBenchmark™ solution into its product offerings. Now, by including this patented identity fraud assessment, detection, and prevention technology solution from Edentify in its services, Affinion will provide consumers an unprecedented way to proactively manage their identity information and avert potential instances of identity theft and fraud.

Affinion Group, a leading global affinity marketer, and Edentify, Inc. (OTC Bulletin Board: EDFY), a leading provider of identity management and fraud detection solutions, announced today that they have entered into an exclusive marketing agreement that will allow Affinion to incorporate Edentify's IDBenchmark™ solution into its product offerings. Now, by including this patented identity fraud assessment, detection, and prevention technology solution from Edentify in its services, Affinion will provide consumers an unprecedented way to proactively manage their identity information and avert potential instances of identity theft and fraud.

Affinion Group Launches Bi-lingual Version of Hot-Line

Leading-edge card protection service fights ID theft for growing Hispanic population
Hot-Line, a leader in identity theft and credit card protection for more than 35 years, has launched a Hispanic version of its popular fraud protection and security service.