Norwalk, Conn. and Bethlehem, Pa. - April 18, 2006 - Affinion Group, a leading global affinity marketer, and Edentify, Inc. (OTC Bulletin Board: EDFY), a leading provider of identity management and fraud detection solutions, announced today that they have entered into an exclusive marketing agreement that will allow Affinion to incorporate Edentify's IDBenchmark™ solution into its product offerings. Now, by including this patented identity fraud assessment, detection, and prevention technology solution from Edentify in its services, Affinion will provide consumers an unprecedented way to proactively manage their identity information and avert potential instances of identity theft and fraud.

Affinion Group, a leading global affinity marketer, and Edentify, Inc. (OTC Bulletin Board: EDFY), a leading provider of identity management and fraud detection solutions, announced today that they have entered into an exclusive marketing agreement that will allow Affinion to incorporate Edentify's IDBenchmark™ solution into its product offerings. Now, by including this patented identity fraud assessment, detection, and prevention technology solution from Edentify in its services, Affinion will provide consumers an unprecedented way to proactively manage their identity information and avert potential instances of identity theft and fraud.

Affinion Group, a leading global affinity marketer, and The Kroger Co., one of the nation's largest grocery retailers, have partnered to launch PrivacyWatch - an identity theft protection service available for the first time in a retail location. The new service will initially be marketed in more than 200 Kroger stores in the Houston and Dallas metropolitan areas. Information containing the enrollment form will be available in every check lane as well as on-line in the "What's New" page on the Kroger website (http://www.kroger.com).

MyPublicInfo and Affinion Group Launch the First Proactive Consumer Identity Management Service, IdentitySweep Unique Service Identifies Earliest Signs of Financial Identity Theft, Manages Consumers’ Public Information on the Internet and Monitors Credit Cards.

Clever Clubhouse online kid's club prepares for school success

As the first bell on the new school year is set to ring, young kids have a cool and educational place to hang out on the Internet, and Mom and Dad have a wholesome - and fun - tool to strengthen their child's knowledge while packing them on the road to school success.