Forbes has tapped Affinion Group, a leading global affinity marketer, to its 2006 America's Largest Private Companies list.

NAFCU Services Corporation Strengthens Relationship With Affinion Group, Endorses PrivacyGuard ID Theft Solution

Toronto and Arlington, VA - July 13, 2006 - NAFCU Services Corporation, a subsidiary of the National Association of Federal Credit Unions (NAFCU), announced today it is strengthening its Preferred Partner relationship with Affinion Group, a leading global affinity marketer, by endorsing its PrivacyGuard ID theft protection service.

Norwalk, Conn. - May 4, 2006 - Affinion Group, a leading global affinity marketer, and CompUSA, one of the nation's leading retailers of technology products and services, have partnered to offer PrivacyGuard - a comprehensive identity theft protection service - at more than 240 CompUSA locations nationwide. Information containing the enrollment form will be available in every check lane as well as on-line at http://www.compusa.com.

Norwalk, Conn. and Bethlehem, Pa. - April 18, 2006 - Affinion Group, a leading global affinity marketer, and Edentify, Inc. (OTC Bulletin Board: EDFY), a leading provider of identity management and fraud detection solutions, announced today that they have entered into an exclusive marketing agreement that will allow Affinion to incorporate Edentify's IDBenchmark™ solution into its product offerings. Now, by including this patented identity fraud assessment, detection, and prevention technology solution from Edentify in its services, Affinion will provide consumers an unprecedented way to proactively manage their identity information and avert potential instances of identity theft and fraud.

Affinion Group, a leading global affinity marketer, and Edentify, Inc. (OTC Bulletin Board: EDFY), a leading provider of identity management and fraud detection solutions, announced today that they have entered into an exclusive marketing agreement that will allow Affinion to incorporate Edentify's IDBenchmark™ solution into its product offerings. Now, by including this patented identity fraud assessment, detection, and prevention technology solution from Edentify in its services, Affinion will provide consumers an unprecedented way to proactively manage their identity information and avert potential instances of identity theft and fraud.